KPMG wanted a comms programme that smashed the idea that it was a run-of-the-mill, ‘dry’ financial services company. I worked on the original concepts and commissions for the programme, which included The Little Blue Book (a pocket-sized illustrated hardback guide to growing your company), The Next Little Blue Book (which was actually big and white), a puzzle book for financial directors and a recruitment guide for students.
Swarovski’s luxury publication Crystallized reflected the beauty and flexibility of its fine loose-cut crystal elements to inspire the fashion, jewellery, accessory and interior designers and buyers who read it. Each issue had a fashion forecast from Swarovski’s trend spotters. I wrote the Directions section for this issue based on bullet-pointed copy ‘mood boards’ from the client.
A creative director and I were charged with creating a morale-boosting delegate pack for a major Barclays staff conference. The bank wanted to unify and reinvigorate staff. We decided to inspire and inform the audience in equal measure with our cardboard-mounted, spiral-bound book, encouraging them to believe that all ideas are good however small they seem and that every member of staff should feel able to contribute.
This world-leading commercial property adviser entered three people for the prestigious annual Personnel Today Awards. I wrote the three submissions, flagging up the challenges they overcame and demonstrating how their work contributed to ROI, while injecting a little of their personalities into the copy. All three people were shortlisted in their categories and one was the outright winner.